Category: Marketing

Does Building an Audience Really Sell More Books?

Is building a relationship with your readers a good idea? The answer is yes, but not in the way that you might think. In this episode of Author Platform Rocket your host Jonny Andrews talks about how to segment your followers and focus on the ones who will explode your sales. Download PDF Podcast Transcription

How to 10X Your Author Business

What you need to do consistently to get results and 10x your business and why fear will only keep you from growing. Download PDF Podcast Transcription 10X is a fancy way of saying “how to grow real big.” What one of Jonny’s clients did to increase her revenue dramatically. On day ONE she hit 130

Are You Asking For Too Much?

Jonny Andrews discusses the role of money in the process of publishing and spreading your book´s impact. Money is an important resource in the publishing process. We need to rethink the role of money and start to use it as a tool rather than the destination.  Download PDF Podcast Transcription A key resource you need to

How to Hit 6 Figures As A Fiction Author In A Crowded Market

During this 50th episode of Author Platform Rocket, host Jonny Andrews and anonymous guest, ¨Mr. X, discuss the evolution of book marketing strategies from how it ¨used to be¨ to what it is today. The two discuss the power of conversational conversion and what it means to connect authentically with the audience. With all the

Social Media Is Dead To Authors

During this 49th episode of Author Platform Rocket, host Jonny Andrews discusses the reasons why social media is a dead source for authors to get book sales. Before you get too concerned about how harsh that may sound, listen to the ways in which he recommends that you apply his capture, connect, and convert techniques

3 “Secret” Steps To Becoming A Highly Successful Author

During this 48th episode of Author Platform Rocket, host Jonny Andrews discusses the three C’s of increasing your readership of your books: Capture, Connect, and Convert. In this discussion, the focus is on the importance of the connection factor of this process, with reasons of why it matters and ways to implement it. Download PDF Podcast

Recovering From Pressure & Obsession With Author Tricia Copeland

In this 47th episode of Author Platform Rocket, host Jonny Andrews interviews author of the “Being Me” series—Tricia Copeland. The main topic of discussion revolves around coping with internal and external pressure. Hear Tricia’s story of struggle and triumph over high-pressure situations. Download PDF Podcast Transcription Tricia Copeland grew up in Georgia and attending a rigorous