Today we’re going to focus on the most important piece of the book marketing sequence: How to build your email list and craft newsletters that sell books for you!
Table of Contents [CLICK HERE TO OPEN]
- Build Your Email List: The Dreaded Unsubscribers
- Build Your Email List Step 1: Set Up Your Author Newsletter
- Build Your Email List Step 2: Rapidly Grow Your List
- Grow Your Email List Method 1: In-Book Offers
- Grow Your Email List Method 2: Author-Dedicated Giveaways
- Grow Your Email List Method 3: Join A Group Giveaway
- Build Your Email List Step 3: Automations And List Cleaning
- Build Your Email List: The Final Takeaway
We’ll take out all the guesswork and tell you exactly how to build your email list for the first time, how to grow your list quickly and easily, and how to use automation to (a) save time and (b) start seeing sales right away.
What is an author newsletter? In its simplest terms, a newsletter is just an email message you send to your readers. Chances are you’ve heard of author newsletters. Maybe you’ve tried to build your email list on your own. You’ve sent out a few newsletters already, but…no results. Now you’re reluctant to try again. How on earth are newsletters the most important selling tool when yours seems to do nothing?
Let’s pause and consider the typical author experience…
Authors put in months (even years) of hard work writing, editing, getting the perfect cover art, going through the meticulous process of publishing a book…only to hear crickets on release day. All of the struggle and self doubt you had to overcome just to make this book real…and for what? It can feel like despite your best efforts the world is rejecting you and you should just quit.
There are two ways this problem tends to show itself:
1. Low sales: At first there can be enough sales to spark a sense of excitement and hope. You get that flush of adrenalin and your finger can’t stop clicking the refresh button on your KDP sales stats!
But then the initial pop of sales slows just as quickly as they showed up… time passes.
After a few days you do a count, and typically the sales you got won’t even be enough to cover the cost of making the book let alone the time you put in.
2. No sales: No explanation needed; the pain is instant and real.
If any of this happens, it can feel like nobody cares about your book. Most times you can’t help wonder if this is even something you should be doing or if maybe you’re just not a good writer.
Whatever narrative is running in your head and heart at this moment, it looks and feels like the world is rejecting you. That SUCKS.
While the financial hit is bad, the emotional toll of feeling like all your hardwork has only led to failure can be career destroying.
Here’s The Realty AND What You Can Do About It:
You’re not alone. It’s every author’s worst nightmare and unfortunately, it happens A LOT.
None of the awful negativity you may be experiencing means you are a bad author, a failure, or that the world is rejecting you. Again, it can FEEL like all of that and more. It’s NOT fun. But feelings aren’t often a reflection of reality.
The good news is that low/no sales are often a result of simply not having the right business model or systems in place before releasing your book.
That means this CAN be fixed!
Let’s get started on that now.
DO NOT QUIT. Instead do this:
Set a timer. Allow yourself 3-5 min to truly be pissed/dejected/depressed. Whatever you are feeling right now… feel everything. Deny nothing. Grieve. Yell. Cry. Hit a wall. Your emotions are real. Respect them and give them their moment.
And then be done.
Remember: Your emotions are REAL… but they are not always RIGHT and/or going to help you in a productive way.
Now it is time to get back up and do this right.
But everyone seemed to love my book at first. What went wrong?
We’ve talked about this problem in The 9 Step New Release Formula. Most authors focus all their energy on creating an amazing book, forgetting that building a group of people to sell it to is every inch as important!
Producing a book isn’t enough. Readers can’t buy what they don’t know exists. And YOU can’t sell copies to an empty room. You gotta fill your room with people who want the type of book you’re selling. That is what marketing is all about.
But it took YEARS to learn how to write a book in the first place! What else must I learn to be successful?
Here’s some good news: You DO NOT need to be a marketing expert to be successful. All you need to know are the basics behind why and how marketing works. Armed with this knowledge, you can (luckily) keep everything very simple.
By keeping this information focused on book selling, you can bypass a masters degree in marketing and focus on being a successful author. That’s why this series of articles exists. So WE can help YOU save time while getting the results you need.
We outlined how to correctly set up a book launch in The 9 Step New Release Formula. You can use that for your overall plan.
We get it. The objections are valid…
“Building an email list is hard.”
“Writing newsletters is too time consuming.”
“I don’t want to annoy readers.”
“People unsubscribe every time I send a message.”
“It’s too expensive.”
“I only want subscribers who come through my published books.”
“I don’t know what to say to these people.”
“My newsletter doesn’t get sales.”
“Does this really work?”
We’ve heard it all before. But consider this analogy: If you buy a car before you learn how to drive, the car isn’t going to magically drive itself. The car works. There isn’t anything wrong with the car. But it’s not going to move until you learn how to drive it.
Newsletters and marketing work the same way. Most authors think simply having an email list and posting a few newsletters should “just work”. They did the main thing, so why aren’t they getting sales? Well, most likely because you haven’t learned how to do it right.
Having the correct expectations is vital to be successful. With that in mind, yes newsletters do work. And they work over and over and over, even for backlist titles. No, it doesn’t have to be expensive or time consuming if you do it right.
Building Your Email list is vital to success because:
- You control your email list.
- Follow up is automated.
- You can track how effective it is.
- The larger and more responsive you make it…the more money you make!
Ready to sell more books by rapidly growing your engaged email newsletter? Keep reading!
Build Your Email List: The Dreaded Unsubscribers
As new subscribers start receiving your emails, you’ll notice some people unsubscribe. Over the years we have heard A LOT of authors express worries about this and we want to take just a moment to address it directly.
Unsubscribes (aka when readers leave or quit your newsletter) tend to make authors feel bad or flustered. The reader signed up, why wouldn’t they want to stay? Oh no, do they not like my book? Are my emails annoying? What am I doing wrong? Why do all this work if people are just going to leave?
Many authors tend to become worried about sending messages to try to prevent this. Worst part? The hesitation tends to cause A LOT of authors to make statements like “I only send one newsletter per month”.
This is a huge mistake AND a counterproductive mindset.
Think about what’s going on in the world… is once a month enough to stay relevant to someone? No! It’s not.
People feel the need to leave mailing lists for all sorts of different reasons. Maybe it wasn’t for them. Perhaps they didn’t like your book. Or maybe they are on too many lists and just need to jump off. But whatever the reason, DO NOT take it personally.
There is a near limitless volume of people who will love your stuff.
Focus on those who love you.
We’ll discuss unsubscribers in more detail when we get to the section on automations, and you will see exactly why they happen as well as why they’re actually a good thing! For now, bottom line is: Unsubscribes are real AND they will happen to everyone. You can either focus on those who are leaving OR focus on those who stay and engage.
Now it’s time to get into the nitty gritty of how to set up an email list, how to grow it fast, and how to make it a tool for success!
Build Your Email List Step 1: Set Up Your Author Newsletter
We’ve mentioned that simply HAVING an email list and newsletter isn’t enough. In order to make your newsletter a book selling MACHINE that does the work for you, you MUST set up and utilize your newsletter correctly so that it runs smoothly without leaving any sales on the table.
We’ll walk you through exactly how to set up an email list for the first time. Already have an email list? Use this to troubleshoot any areas that are lacking in your current set up.
Choose An Email List Service
An email list service is a place where you keep your list of subscribers. There are hundreds of great online services that help grow and maintain your list as well as craft, schedule, and deliver your newsletters.
MYTH: Email list services are expensive.
FACT: Some of them can be, but there are more budget friendly options today than ever before. Flodesk.com for example is $38 a month for unlimited subscribers & features. Even some of the more expensive companies, like MailChimp, are free until you reach 1,000 subscribers.
Some services offer better options for authors than others. Take your time researching the perfect email list service for your needs. We’ve listed some popular options below.
Important things to consider while researching your perfect service provider:
- Total subscribers allowed (you’ll want unlimited).
- How many lists are allowed (1 is enough to start, but authors with a larger backlist may desire more options).
- Number of automations / workflows allowed (1 is enough to start, but 2 or more is recommended for running giveaways and other deals simultaneously AND to save you time).
- What are their newsletter editing options like? Is it easy to craft a beautiful newsletter template? Can images and links be swapped out quickly? It is beginner friendly or will you need to be an HTML expert?
Our list of popular newsletter services for authors:
Once you’ve chosen a service and made an account, spend some time familiarizing yourself with the program’s many features and how to use them.
Setup Your Subscriber Forms
No matter which service you choose, they should have a few subscriber form options. Subscriber forms are what make it possible for readers to enter their email address and click ‘subscribe’ therefore adding themselves to your list so they can start receiving your newsletter.
This can be in the form of a pop-up notification when they visit your website, an embedded signup form on your website, a sharable link, or even a landing page hosted on the service’s site (a great option if you don’t have your own website).
Whatever options your service provides for this step, you’ll want to take the time to look through and edit all of them with your own author/book information because chances are you’ll use all of these options at some point. If you DO have a website, get a subscriber form embedded asap!
HOT TIP: Never manually add anyone to your email list without their permission. It’s not just bad etiquette, it’s actually illegal in some countries! Check the spam legislation for more information.
Craft Your Welcome Email And First Automation Sequence
Most services automatically send out a generic ‘welcome’ email each time a new reader subscribes to your list. A better idea is to craft your own welcome letter! Introduce yourself, deliver the lead magnet (we’ll talk more about that later), tell them a little about your writing and what to expect from your newsletters. End by thanking them for joining your list. Remember, for many readers, this will be their first impression of you. Make it a good one!
For most authors, a single welcome email is enough. However, you may like to set up two or three short “introduction” emails, each with a specific goal in mind.
For example, you may want to send a second email inviting readers to your ARC Team. You may also want a third email introducing the reader to your backlist, a fourth email telling them about your Kickstarter project, and so on.
This is where Automation emails come in (also called ‘drip-campaigns’ or ‘workflows’). These are emails that go out automatically when a reader subscribes to your list. They are different from regular newsletters and are best used to deliver information that is static. Think of them as a ‘set it and forget it’ option.
Another ‘pro’ for using automations is they allow you to keep your emails short.
Let’s face it, attention spans are decreasing every day. A very long welcome email with lots of links and information can seem overwhelming and often isn’t read, meaning readers miss out and you wasted your time. Several short emails spaced a few days apart, on the other hand, are MUCH more likely to be read to completion.
We will discuss automation sequences in more detail later on, but if you’d like to set up a welcome sequence, go ahead and do that step now.
Congratulations, you now have an email list and your first welcome letter is ready to go! …Now what?
Now you need real readers to actually subscribe to your list so that you have someone to sell your books to. In the next section, we’ll go over three different methods for growing your subscriber list, how to use them, and why.
Build Your Email List Step 2: Rapidly Grow Your List
Before we can go any further, we need to talk about the marketing mindset. Having the right mindset means all the difference in the world, because the honest truth is you MUST be building your subscriber list 7 days a week, 365 days a year.
I can hear you groaning from here. I don’t have time for that, you say.
Before you tell me to take a hike, bear with me a sec. Think of mining for diamonds. You’ll get a LOT of useless dirt and rock before you see a diamond, and all that effort can make it super easy to lose sight of the big picture. You’re tired and sweaty. Your back hurts. You’re hungry. It’s too much work for a few measly diamonds. Ah, but you’re forgetting how much a diamond is worth! More importantly, consider the author who ISN’T in the mine doing the work. They are waiting for the diamonds to come to them and let’s face it…that almost never happens.
The author that mines for readers finds their superfans WAY FASTER than the author that doesn’t!
If you truly grow your list 365 days a year, soon you’ll amass enough superfans to not need to “mine” as much. You’ll have a healthy mountain of diamonds (aka fans) to sell to again and again.
THE BEST PART? You don’t actually have to do much once you set up the basics. Remember those automated emails? They make it super easy to keep your list growing 365 days IN THE BACKGROUND. That’s right, your list can grow ON IT’S OWN. So you can get back to doing what you do best; writing!
Ready to learn how? Keep reading!
Set Up A Lead Magnet
A lead magnet is any FREE item you give to readers in exchange for subscribing to your newsletter. You’ll want to deliver this free item in the first welcome email they receive after they’ve subscribed.
The most powerful lead magnet to use to grow your subscriber list quickly is your first book.
Hold up, why would I give away months of hard work for free, are you crazy?
In short, it is always easier to give away a free book than to get sales on a full price (or even discounted $0.99) book. We all know that. But why would you?
Ideally, your first book would be the first of a series (or the first of many stand alone novels). The simple logic is that if a reader loves your first book, they will be 100x more likely to pay full price for book 2, 3, 4, and so on, becoming a fan for life! Trust us, the monetary loss of that first book will be more than made up for when the rest of your series starts flying off the shelves.
What if I don’t have a backlist?
Still working on your first novel? Never fear! We’ve had plenty of clients use a prequel novella or short story that connects to their first book. A lead magnet can be anything as long as it piques reader interest.
HOT TIP: Now is not the time to cut corners just because the content will be free. Remember, the point is for readers to love the lead magnet so much, they can’t wait to buy your full priced book immediately. Invest in cover art / graphics. Edit and proofread your content. Make sure the formatting is immaculate.
The more free content you’re willing to giveaway, the faster your list will grow. The better the quality of that content, the more likely your subscribers will buy your book when it releases!
This method works so well, in fact, that several well known established authors have even given away entire box sets! (That’s how vital an email list is!)
Make sure you have the lead magnet setup as an easy download that you can link it in the first Welcome email. This can be done through your author website or with an easy service such as Bookfunnel or Storyorigin. (Services like these allow readers to send your free book directly to their favorite reading device. They are also VERY affordable. Make sure to use them as nothing irks folks more than having to to figure out on their how to transfer a book file from their email to their Kindle.)
Mine For Diamonds
You got your lead magnet and welcome email (or introduction sequence) ready to go! You have a signup form on your website (or other landing page) that you can send readers to. Now it’s time to get in the trenches and dig up those superfans!
As you read about the different list-growing methods outlined below, keep in mind that you want to start with one and then quickly grow to use all of them simultaneously. To *not* use any of these methods is to leave readers on the table. We are covering a lot of information here, and while it may seem overwhelming, or like you won’t have time to do everything, just remember that most of these methods only need to be set up ONCE and then continue to run on their own with minimal check-ins.
Each of the following list growing strategies will build your list in a fantastic way. They each bring in a different sort of subscriber and therefore you’re going to want to treat each differently. Remember how we talked about “mining”? Welcome to it. Again remember: Once you set these systems up, you can all but forget they exist. Let the machines do the work so after a new reader comes through the other side they are YOUR reader.
Grow Your Email List Method 1: In-Book Offers
Imagine someone is reading your book. They get to the end of the book and on the next page they see a link to subscribe to your author newsletter. The person thinks to themselves “I liked this book. I wonder what else the author has?” and they subscribe to your newsletter.
This person is what is called an organic subscriber.
Organic subscribers are really the BEST type of subscriber there is. They want to be on your list getting your newsletters. They are already familiar with your work and WANT MORE OF IT. Organic subscribers are the most likely to become your superfans. Always take good care of any organic subscribers you get.
But beware! Many authors think they want ONLY organic subscribers. They fear “freebie seekers” aka people who only subscribe for the free lead magnet and then unsubscribe. Other authors simply don’t want to do the work of building a list and/or give away free content. These authors are waiting for diamonds to fall in their lap.
Yes, organic subscribers are best. BUT this method of growing an email list is ridiculously slow! It is not viable.
Let me say this again: IF you set up the systems we are taking you through and use them you WILL get more of these subscribers! It is a process. Let the machines do the work & you just focus on writing!
Of course, you will always hear about that one author who “grew their list 100% organically with no paid ads” but hear us, that person is an outlier. The rest of us need to pick up the pickaxe and mine for our diamonds. When we take the time to write instructional posts like this, it’s because this is what works at least 90% of the time. Always focus on stacking the deck in your favor. Don’t focus on luck. IF you get lucky and fall into the .01% who can “organically” win? Good job! But please don’t tell people as if it works for everyone because it rarely does.
That does not mean you shouldn’t put a subscriber call to action at the end of your books. Absolutely you should! It just means that if you want real results, you need to implement the other two methods as well.
Grow Your Email List Method 2: Author-Dedicated Giveaways
Simply posting about your free lead magnet on social media doesn’t often accomplish much. Especially if your following isn’t very big or active. You might pick up a few new subscribers within the first hour of posting, but then things quickly die out and your post just sits there with no comments or shares, collecting cyber dust.
Fortunately there’s an easy fix. Add some pizzazz to your lead magnet by using it to craft a viral giveaway. Your lead magnet isn’t just a free book, it’s a book everyone gets to win by entering the contest! Craft an exciting limited-time opportunity where only one (or more, up to you) lucky winners gets something big like a signed paperback copy or an Amazon gift card. Focus on the fact that EVERYONE who enters gets a free digital copy of your lead magnet title just for entering, yay! And then of course have them enter with their email address. Hey, everyone wins!
Pros to this method: It’s fast!
The urgency and excitement of a “giveaway” + the bigger grand prize, has the potential to garner hundreds of new subscribers in a very short amount of time.
Another pro? You can do it over and over and over. As many times as you want. AND you can absolutely set this up to run in the background. With as little as $3-$5 a day, you can use facebook ads to send readers to a dedicated giveaway page where they can enter. You can reset the giveaway every 30, 60, or 90 days depending on how often you want to send out prizes. Then just keep the whole process running as long as you want. (365 days a year!)
But what about the freebie seekers? What about the people who only enter for the grand prize and then unsubscribe? They don’t seem interested in my books.
You’re right, some people will enter just for the free stuff and then unsubscribe. LET THEM. These people are the rocks. Don’t let the rocks distract you from your goal. Focus on the people who stay on your list. They are your diamonds!
Grow Your Email List Method 3: Join A Group Giveaway
A group giveaway is when several authors run a giveaway together. The prize is everyone’s lead magnets (plus anything else they want to give away). Everyone participating shares the giveaway on their social networks and newsletters. Oftentimes, whoever is hosting/managing it will require a buy-in fee which goes toward ads. (Ad traffic can be a HUGE driver of sign ups!)
Basically, a group giveaway is the same as a dedicated-author giveaway, only BIGGER and MORE POWERFUL because you benefit from the social reach of every author in the group. The combined effort has the potential to yield hundreds and even thousands of new subscribers in a very short amount of time. And there are lots of ways to organize them; by genre, by theme, by season or holiday…the options are endless.
Incorporating a group promotion like this every other month is a wonderful way to continue increasing your true fans. Everyone works together, and everyone benefits.
Build Your Email List Step 3: Automations And List Cleaning
Is your mind spinning with possibilities to implement the above methods? We hope so! But hold on to your seat because we’re not finished yet. Having subscribers is great, but it doesn’t mean much if those subscribers aren’t buying your books. In other words, you got some diamonds now, but they need polishing. And you also have a lot of rocks laying around, taking up space. It’s time to clean the mess!
This is where segments and automations come in!
Your email list service provider will have a way for you to organize your subscribers. Depending on who your provider is, they might call this “segments”, “tags”, “groups” or maybe they just prefer you to use separate lists. Take a moment to familiarize yourself with how segmenting works with your provider.
Then, you’ll want to organize your subscribers based on how they came to be on your list. For example, you’ll want one group for people who subscribed organically (aka the link at the back of your books, the signup form on your website, etc). You’ll want a second group for people who signed up through a giveaway. If you run ad traffic directly to a signup page, then you’ll want a third group for subscribers who came through those paid ads. And so on.
Next, you’ll want to create a separate welcome sequence of automated emails for each group. Why? Because you’ll need to handle each group a little differently. If you use different lead magnets, for example, you need to make sure the correct lead magnet is delivered to the right people. Your verbiage might also be different. You might want to greet one group with “Thank you for entering the giveaway” while greeting your organic group with something like “Thank you for reading Book One” and so on.
You can be as organized and detailed as you want. What we don’t recommend is letting all your subscribers sit in one very unorganized list and treating them all the same. Don’t skip this step! You’ll regret it once your list gets big.
Be aware that different services offer different options. Some services will tag and organize your list for you automatically! But most will require you to set it up in their system first. So make sure you check.
Putting It All Together
You now have real subscribers who went through your welcome sequence and STAYED. Maybe they even purchased the next book or joined your ARC Team. Congratulations, these people get to graduate to your main list of subscribers! They are the ones you will send weekly newsletters to.
Hold up, did you say weekly?!?!
Yes, you absolutely MUST send out a newsletter every week. At least.
But I don’t want to annoy my readers! I’ll look spammy.
Two things about the “spam” myth:
First it isn’t true. The people who might have considered you spam already left. They unsubscribed. Remember unsubscribes are good! Think of unsubscribers as rocks: dead weight that will never buy your book and are just cluttering your list. Now imagine those rocks rolling away from your diamond mine on their own! Less work for you!
The people who stayed? They WANT to hear from you! Your superfans want to devour every single word you write. They don’t care if it’s in a book or in an email, they will never ever get enough content from you! You MUST take care of your super fans. Think of every newsletter you write as a love letter to your adoring superfans. You want to stay front-of-mind with these people, or they will move on to someone else.
Second, even if someone does get annoyed later on…they can always unsubscribe. Problem solved. (And don’t you lose sleep over it! They weren’t real fans, they were a rock in disguise. Keep building your list and they’ll be replaced in no time!)
Therefore, sending weekly emails does two things for you: It feeds your TRUE fans, keeping you front-of-mind AND it keeps your list clean and tidy so it’s not cluttered with rocks!
Plus, there’s no need to stress over the imagined work load of posting weekly. You can totally write a bunch of newsletters in an hour and schedule them to post at a later date!
Remember, the end-goal is a list of shiny diamonds! Just as you must always be growing your list, you must ALSO always be cleaning your list!
On that note, let’s talk about active vs inactive subscribers for sec.
Even the BEST author newsletters in the world will eventually see a few subscribers go “inactive” over time. These people DID NOT unsubscribe, but for whatever reason they stopped opening your emails and you don’t know why. Nine out of ten times, it has nothing to do with you. It’s just a fact of life. Maybe they had a baby or got a new job, maybe they got a new address… Life just gets in the way sometimes.
If after some time they don’t open an email, it’s a smart idea to ask them if they still want to be on your list – and let them know they will be removed if they don’t answer. Then, if they don’t open THAT email… tag them as unresponsive and then delete them.
This process is called “list hygiene”. We practice it with all of our in-house lists at least 3x per year if not more. We go list by list and “tag” anyone who has not opened a message for 6 months and then send them a 4 part sequence to hopefully reengage them.
IF they open & click, we let automation tag them as responsive. They are instantly put back into the “active” list. IF they do not, after 4 messages they are still tagged as “unresponsive” and we delete them.
Every time we do this, the increase in open rates and clicks goes through the roof.
Yes, it can feel disheartening at first, but it must be done. You cannot allow your list to become cluttered with inactive subscribers for two VERY important reasons.
1. It negates the purpose of the list.
2. It’s a silent requirement of the “powers that be”.
Email providers like Gmail, AOL, Yahoo, MSN, Outlook and the like are looking at your open statistics just like you are. Without getting into the technical stuff around it, here’s what’s happening in a nutshell: If you send an email and nobody opens it, to Google it means it must not be interesting or it’s spam. To them, if an email isn’t interesting then why should they deliver it? It’s true, and over the past 5-7 years these providers have made it a quiet practice of simply not delivering messages sent by lists where the opens are low. Gone are the days of 10,000,000 subscriber lists being the king! Today, you want to always be OCD level focused on the cleanest, most responsive list possible.
When you clean up your unresponsive subscribers, your emails will then continue landing in the inbox of those who really want you. When that happens MORE people see your stuff and MORE people will buy your books.
Remember, it’s the ENGAGED newsletter that sells for you!
Build Your Email List: The Final Takeaway
We’ve covered a lot of ground today. From how to initially set up an email list and methods to grow your list quickly, to keeping you list clean, active, and engaged so you can focus on writing while your list continues to sell for you!
It may seem like an overwhelming amount of work, but so much of if only needs to be set up ONCE and then continues to run on its own. Start by creating an account with the email service that’s right for you, set up your subscriber forms, and your welcome letter. Then create, polish, and upload your Lead Magnet to a delivery service like Bookfunnel or Storyorgin. Next, decide how you’ll promote your lead magnet and grow your list (i.e. join a giveaway or build your own). Remember, the most powerful way to do this step is with the three methods we mentioned above:
- In-Book Offers
- Author-Dedicated Giveaways
- Group Giveaways
Make sure your list is set to segment subscribers based on how they found you so that everyone lands in the correct automation sequence.
One you have that done, you can pretty much relax! Just set aside 30 minutes each week to do two things:
- Sign up for more giveaways so your list is ALWAYS growing and/or check on the promotions you are currently running to make sure everything is still going smoothly (Should take no more than 10 minutes).
- Write and schedule your newsletters for the coming weeks.
THAT’S IT! Yes, it really is that easy! Anyone can do it on any budget and at any time (but the sooner the better, of course).
Once you’ve amassed a super engaged list of fans, selling your book will be as easy as sending an email announcement (newsletter) to your fans and then sit back and watch the sales roll in! (Seriously, it’s that powerful!)
If you learned anything from us today, we hope you learned:
- To grow your email list 365 days a year to find your superfans faster and start selling sooner.
- To ditch unsubscribers and inactive subscribers without fear by posting weekly newsletters so your list is always super engaged and selling.
- And of course the best methods to do both these things easily, quickly, and efficiently!
Keep it growing, keep it clean, and soon you’ll have a list that is always selling! You CAN do this!
Remember, while the author newsletter is one of the most POWERFUL tools for selling more books, it’s not the ONLY tool in the tool box. Check out The 9 Step New Release Formula for loads of more ways to set up your book for best seller success!