What Stage Are You With Your Business (Nonfiction Edition)


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During episode 22, we speak on how to expand your how-to nonfiction book business and implement a solid infrastructure to sell the books or backend products and services like coaching, consulting, physical products or classes. We address the authors that may jump too soon into marketing, and may still be at the earlier stage where they need business development help. The two stages of authors we speak to include: Stage One: thinking about writing a book or already have and Stage Two: business owners looking to use a book to drive traffic to their website. Learn why your book must address one singular audience to be successful. Download PDF Podcast Transcription

  • Many authors struggling – thinking of writing a book, but not really understanding the business model that they are getting into.
  • Many authors are reaching out for marketing help but aren’t ready for that stage yet
  • Where are you on the “I’m ready” scale? Stage One: Thinking about writing a book or have already written a book. Stage Two: Have an existing business and using the book as a traffic channel
  • Who are you? And who do you serve? If you are not speaking to one, you are speaking to none. Using a book as a traffic channel.
  • Have you hit $10,000 a month? Need to not just hire people but you need steady lead generation
  • Don’t need marketing yet if you don’t know the audience, a smart marketing company will tell you that you need business development coaching to do an eco-system audit to development your vision
  • What business are you in really…beyond an author? How-to books usually are shorter so can’t capitalize on page reads
  • The business you are in is selling products and services that the book leads people to. “Pre-frame” – set up the conversation with prospects for their problem that you can solve
  • Where do you see the return on investment? You typically don’t see it with books.
  • Steve Scott’s publish-only eco-system
  • The purpose of your book is to identify a singular audience. Target one audience. What backend products/coaching/speaking engagements are you implementing?
  • You can do your own version of Teachable through a WordPress plugin and theme to keep all your data
  • What is your business model? Do you want reoccurring revenue? Minimum movement maximum impact. (Don’t do more than you need to in order to reach your goal
  • Weed out people that aren’t going to take the final step with you, the conversation begins with the book
  • If you need help with business development click here
  • Download PDF Podcast Transcription

3 Key Points:

  1. Don’t need marketing yet if you don’t know the audience, a smart marketing company will tell you that you need business development.
  2. The business you are in is selling products and services that the book leads people to.
  3. The purpose of your book is to identify a singular audience.

Tweetable Quotes:

-“You are thinking of writing a book, but not really understanding the business model that you are getting into.” – Jonny Andrews.

-“Hundreds have reached out for marketing help. And what’s interesting is – that’s not what most of them need right now.” – Jonny Andrews.

–  “Who are you? And who do you serve?” – Jonny Andrews.

–   “Where do you see the return on investment? You typically don’t see it with the books.”

–   “The purpose of your book is to identify a singular audience.”

 

Resources Mentioned: