During episode 22, we speak on how to expand your how-to nonfiction book business and implement a solid infrastructure to sell the books or backend products and services like coaching, consulting, physical products or classes. We address the authors that may jump too soon into marketing, and may still be at the earlier stage where they need business development help. The two stages of authors we speak to include: Stage One: thinking about writing a book or already have and Stage Two: business owners looking to use a book to drive traffic to their website. Learn why your book must address one singular audience to be successful. Download PDF Podcast Transcription
Many authors struggling – thinking of writing a book, but not really understanding the business model that they are getting into.
Many authors are reaching out for marketing help but aren’t ready for that stage yet
Where are you on the “I’m ready” scale? Stage One: Thinking about writing a book or have already written a book. Stage Two: Have an existing business and using the book as a traffic channel
Who are you? And who do you serve? If you are not speaking to one, you are speaking to none. Using a book as a traffic channel.
Have you hit $10,000 a month? Need to not just hire people but you need steady lead generation