The One Hurdle Between You & Success

In episode 35 of Author Platform Rocket, Jonny Andrews discusses the importance of not being a slave to perfection, and giving yourself the freedom to launch products and services while they are still in the development phase. He expresses the importance of full transparency about the stage the offering is in, implementing feedback, and giving early adopters a valuable incentive. Download PDF Podcast Transcription

  • APR got started originally as an idea sold via email to author subscribers only in late 2015
  • The website didn’t even get put up until almost 2017
  • The initial version was amazingly popular and has gone through a great many overhauls
  • Author Platform Rocket 2.0 became a more automated software-based system that catered to subscribers.
  • Now Author Platform Rocket has reached “Ultimate” status and evolved into a totally dedicated solution
  • An unrelated barbecue grilling blog inspired the idea to push Author Platform Rocket towards setting up individual perpetual giveaways for authors to grow their email subscriber base through Amazon, BookBub, Facebook, Twitter, LinkedIn, and others.
  • Before you finish building your service and product, test it out with people to make it exactly what is needed in the marketplace.
  • He learned after 21 years playing bass recordings could be perfected once they are finally mixed in the studio.  There is almost no need to be perfect right off the bat.
  • After doing many hundreds of these before we knew exactly where this needed to go
  • Download PDF Podcast Transcription

3 Key Points:

  1. Execute rapidly by figuring out the minimum viable product or service you wish to create.
  2. Map the logistics of your product or service and develop a standard operating procedure.
  3. Give consumers a huge incentive to join early while you are in the development phase.

Tweetable Quotes:

–    “Success favors speed, and it doesn’t favor perfection.” – Jonny Andrews.

–    “Before you do all of the legwork and invest time and money in developing something, you need to first test the market.” – Jonny Andrews.

–    “Figure out the baseline logistics of it. What is the minimum viable product that needs to exist in order for this to work?” – Jonny Andrews.

Resources Mentioned: