The Dirty Secret To Selling Your Dirty Books

How to sell erotic romance literature without hitting roadblocks in social media advertising with your host Jonny Andrews. 
 Download PDF Podcast Transcription

  • Click here to watch the Live Video training in FaceBook
  • Social media ads for erotic novels tend to get shot down if they try to run like everyone else.
  • Facebook looks at what’s in your ad and what’s on the page you’re linking your audience to.  Keep that in mind before running an ad
  • If you have “objectionable content” in your books or on your book page it’ll be a good idea to create a “bridge page” between your ad and your “dirty stuff”. 
  • You have to get creative about how you talk about erotica just like they did back in the 1950’s & 1960’s. 
  • It’s normal to get your ad rejected, you often have to appeal for no reason at all.
  • Create a follow-up sequence with your audience to stay front of mind.
  •  Download PDF Podcast Transcription

3 Key Points:

  1. Erotic romance is often difficult to do an ad for, but there are ways around it.
  2. Creating a “bridge page” can allow you to create an ad.
  3. Expect to get your ads rejected, plan to appeal.

Tweetable Quotes:

  • “Just because you can’t send someone directly to the offer, doesn’t mean you can’t make money.”
  • “If you’re having trouble selling erotica, you need to capture, connect, convert.”
  • “A lot of authors get gun-shy about the automatic rejection of ads, but it’s normal.”

Resources Mentioned: