How Using Correct Frames Can Change Lives

Click Here To Watch The Free Book Selling Webinar Focused On In This Episode

In this 34th episode of Author Platform Rocket, host Jonny Andrews gives an informative talk about product positioning—also referred to as “the frame,” which is the context in which you present something to be properly understood by its intended audience. Learn some techniques that will enable you to dispel negative assumptions about topics that your books and online classes may be confronted by—and get your prospective buyers on the same page as you. Download PDF Podcast Transcription

  • How do you position a teaching product that is useful, but the topic is not sexy?
  • The worst selling offer Jonny made was last year turned into one of the best this year because he used the correct frame.
  • There is a ton of negative false beliefs about authors selling their books on their own website.
  • One of the biggest negative myths about selling books on your website is that “people will only buy from
  • Take a step back from your concept and ask: what is it that this thing can do for people? Is there another direction I can go with this that is true and better?
  • What are the false beliefs in the market you have to shatter and be able to engage an audience and quell their fears?
  • Educate consumers, destroy the false assumptions, and rebuild them with the informed reality.
  • Test the conversation that your marketing is having with your prospects.
  • Go to and go through the webinar.
  • Download PDF Podcast Transcription

3 Key Points:

  1. Build an audience based off of purchasing behavior instead of interest targeting.
  2. Educate potential customers, crush their false assumptions, and rebuild them with the informed reality.
  3. is where you go for the webinar.

Tweetable Quotes:

“How do you position something that has a lot of interesting connotations with it when you bring this stuff up?” – Jonny Andrews.

“If you are setting up your ads to optimize for clicks, you are actually setting them up to optimize for the wrong thing. Training the artificial intelligence to do the wrong thing.” – Jonny Andrews.

Resources Mentioned: