Quitting often carries negative connotations baked into us at birth from our teachers, parents, friends and society at large; however, in this episode Jonny challenges the stigma of just letting something go. For authors, it’s easy to become attached to our writing for the sole reason that it’s an extension of us. But what happens when that writing just doesn’t sell? Today we break down the steps needed to assess why our writing is not performing and ultimately what to do about it. And, if our efforts still come up empty, you’ll see why making that choice to quit is really a move towards your next win.
Quitting is stigmatized as failure in most cases by everyone around us
Comparing your efforts vs the results of others is terrible way to go
Questions you should ask yourself:
Is there a directly reachable audience for my book? Who and where are they?
Does my book appeal to this audience, so much that they would buy?
Have I done everything possible to engage this audience and build an email list?
Am I publishing frequently enough to keep my audience fed?
You should be publishing at least 4 books per year
How many subscribers do I have? Do they open my emails? And, do they click?
All these questions boil down to a single point – do you have enough readers and are you giving them what they want to buy?
If you’re starting out, build a reader-base of about 2,000 subscribers