How To Knock Out Confusion & Overwhelm

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In today’s episode of Author Platform Rocket, Jonny Andrews has a conversation about ways to get over all the confusion that often comes with releasing a new book or ideas out into the world. Fear can make an author entrepreneur freeze up, or even worse, give up. Jonny shares the questions you need to ask yourself, the clarity of your goals that you should have in place, and ways to connect with an audience that is waiting for what you have to offer. Download PDF Podcast Transcription

  • Confusion for author entrepreneurs is often caused by them seeing others doing what they want to be doing – but aren’t sure what that would be in their world.
  • What systems do you use? What words do you use to describe yourself?
  • Figure out what you want to do – beyond just a book.
  • Pay attention to your numbers.
  • An author entrepreneur uses their book as a piece of their marketing.
  • The cost to acquire buyers for an author entrepreneur’s book will be more than the book itself.
  • Do you want to do live events or coaching and consulting?
  • Condense time and get someone who has done what you are trying to do to learn from. You need solutions that are tailored to you.
  • Just do the best you can at something and incorporate an action plan.
  • John Lee Dumas of Entrepreneur On Fire went from the military to hiring someone to teach him what he needed to start his own business.
  • Every year Jonny picks three things that he wants to improve on and does a deep dive into them.
  • Don’t give up and become smart enough to know when you are doing it wrong and to modify your behavior.
  • Identify who you are talking to and create that customer avatar.
  • Create a list of at least 10 “pain points” that you know how to help people with – and create content about it.
  • Download PDF Podcast Transcription


3 Key Points:

  1. 1. Condense time by learning from someone who has done what you are doing and can help you customize your approach.
  2. Don’t give up and become smart enough to know when you are doing it wrong and to modify your behavior.
  3. Identify who you are targeting, create a list of at least 10 problems you can help people solve, and create content around them.

Tweetable Quotes:

–    “I’ve seen other people doing what I want to be doing. But I don’t know what that means for me.” – Jonny Andrews.

–    “If you aren’t paying attention to your numbers, you are going to lose every time.” – Jonny Andrews.

–    “Experience – you are going to love this part – comes from screwing it up horrifically.” – Jonny Andrews.


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