Today, we talk about page conversion optimizers which increase the likelihood of getting better sales, particularly in regards to book reviews. Craig, fromHiddengems, provides some great insights on this topic as Hiddengems sole purpose is to help you attain those coveted reviews. Craig breaks down three approaches you can employ to attain reviews and lays out the benefits of hiring an outside agency to take care of this process for you. Jonny and Craig also explain the tricky Amazon Review policy to help you navigate their rules carefully. Tune-in and discover ways you can retrieve those trusted reviews to skyrocket your sales and conversion rates!
Reviews are social proof stating the quality of your book
Difficult for a new author without a following to generate reviews
If you are self-publishing, it is more of a challenge
Tips and Tricks to BUILD your ARC team
Established authors with an ARC team receive a 10-20% return rate for their free handouts
If you do not have your own list, you can consider hiring a marketing agency
Hiddengems markets 100+ books every month
Sending off free copies to your mailing list to fans who would probably buy your book anyway is NOT the best strategy
Consider sending free books to younger people who are interested in your book, but do not have the money to buy it
Managing an extensive list on a case-by-case basis is difficult
Insights into Amazon Review Policy
Policies are pro-customer which is not good for the seller/author
Policies are open to interpretation since Amazon applies it selectively
Email marketing with affiliate links can be shut down without any prior notice
If the reviewer has received a free book, he needs to mention it
Incentives cannot be provided in exchange for a review
Reviews cannot be FORCED, need to be voluntary
Policies are tailored to generate HONEST reviews
Any serious author needs to have a review-receiving process in place
Do it IN-HOUSE by building a team
Or, target your existing LIST
You can also reach out to groups who can help you get a review
Most authors who work on getting reviews in-house have an assistant to deal with this cumbersome task
Craig shares how Hiddengems can help you
Send your book information to Hiddengems and they will put it in front of people who will MOST likely enjoy your book
From those who sign-up, the best people are chosen based on how many people the author wants
Send out the book and follow-up with these people to get reviews
On average, Hiddengems is able to generate 80 reviews for every 100 books sent out
Expect any review-getting process to take TIME and MONEY
Hiring a service saves you time which you can use to streamline other business processes
Authors need to concentrate on their writing and publish as much as they can
You can also opt for a validation service by Hiddengems which is more cost effective and let’s you know how many people left you a review
Get in touch with Craig through hiswebsite or his email
Email your questions to Jonny andforward this show to an author friend who might need the love and assistance!
If you are an author who needs assistance, do not hesitate to check out ourwebsite
3 Key Points:
Any serious author SHOULD have a review process in place; you can do it in house, target your existing list or reach out to a group.
Hiring an agency can increase your return rate exponentially—Hiddengems generates 80 reviews for every 100 books sent out.
Hire an AGENCY to help you out so that you can concentrate on your other business processes and writing.