For most authors, getting ads to become profitable is a lot like trying to solve a rubix cube with their feet, in a dark room, blindfolded while having a pack of rabid howler monkeys unload machine guns next to their ears. And we totally get it! There’s TONS of math, confusing data reports and it’s YOUR money that looks like it’s being flushed so anytime something isn’t working you have a powerful emotional desire to kill it and move on. But there is hope! Today we’re going to break down exactly how to diagnose the problem and identify the broken parts so you can get a healthy return on your ad dollars!
If yourFacebook Ads orAMS ads are not yielding the desired results, there is a simple, effective and surprisingly unknown way of fixing this issue
Spent 3 whole days reaching out to people, quizzing and researching in a bid to zero in commonly faced issues and possible solutions; unfortunately, a vast majority of people are NOT getting the results they want
Analyzing Facebook Ads: Let us assume that you are doing a pay per click ad which sends you directly to the website where you’re selling your book
You are allowed six different images; the higher the image quality, the more clicks you get
You need to run enough TESTS to determine if you are using the right images; use a pixel ratio of 1200×630
A unique CTR of AT LEAST 3% and a relevance score of MORE than 5 means that your ad is resonating somewhat with your audience
Run your Facebook Ad for 3-7 days to let Facebook AI capabilities kick in; running for 7 days lets you have a look at weekday and weekend data
Anybody can write if they have the right editor to work with
Be objective, allow the criticism to happen and use that criticism to better your look, your feel, your writing
3 Key Points:
Unique CTR and relevance scores are great metrics to determine if your ad is resonating with your audience. If you are getting good clicks but have poor sales, you need to STOP and FIX the problem before continuing with your ads.
Your book cover should be of the same quality as that of a New York Times Bestseller and should read like that too—overhaul your cover, blurb and content if needed.
Get a GOOD development editor to help you out—99% of people cannot write in a vacuum and need someone to help them out.