You do not need to let your sales drop to zero to get a solid baseline.
You have to show up consistently.
People will unsubscribe when you show up, but some of them are supposed to.
“One of the main reasons why big name authors see a drop in sales is due to fear around marketing.” -Jonny
“Here’s how to 10x your business – show up more frequently!.” -Jonny
“Give yourself a good 12 months of training your fans to expect you.” -Jonny
“I feel like this last launch was different than any other launch I’ve ever done. It was so short and so thrown together but I’ve gotten so many personal responses. I don’t think I’ve ever gotten that many social responses and emails from readers who were that engaged before. It was really cool” – Agency Client