During this 37th episode of Author Platform Rocket, Jonny Andrews discussions the GDPR (General Data Protection Regulation) and how regulations effect how entrepreneurs should pivot and shift in their practices. Learn about Truth in Lending and the importance of private policies. Download PDF Podcast Transcription
Around 2009-2010 there was a shake up by the Federal Trade Commission (FTC) put laws in affect that included, if you are going to endorse an affiliate product then you need to let customers know that is what is happening.
GDPR was not really created for small business owners, more for big data companies like Google but everyone has been caught up in it.
There are lots of companies out there that sell tons of products and take those customer lists then sell them to third parties—this pre-dates the internet.
Running Facebook ads, no matter where you are globally if you do not have…track-and-pixel on the disclosure on your website, that’s going to be kind of a problem for you.
There are WordPress plugins that have the ability to sense where your customers are coming from based on geography.
There are free privacy policies you can use on your website.
Truth in Lending is not new.
The Checkbox is not necessary as long as you clearly explain what people are getting from your site.
It is the people that are able to shift to accommodate new regulations and incorporate it into their marketing who are going to be around the longest. Download PDF Podcast Transcription
3 Key Points:
Running Facebook ads, no matter where you are globally, you need track-and-pixel on the disclosure on your website.
– “You need to disclose what you are doing with people’s data, and what they are signing up for when they sign up.” – Jonny Andrews.
– “If you are running Facebook ads, no matter where you are globally, if you do not have…track-and-pixel on the disclosure on your website, that’s going to be kind of a problem for you.” – Jonny Andrews.