GDPR: Email Marketing Is Dead! Blood In The Streets

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During this 33th episode of Author Platform Rocket, host Jonny Andrews breaks down what the GDPR or the General Data Protection Regulation for the European Union really means for authors and where all the terror and confusion came from.  Download PDF Podcast Transcription

  • The GDPR is an acronym for the General Data Protection Regulation for the European Union.
  • How much do you market in the EU?
  • His data from earning by marketplace includes: United States counts for 81.6%, Amazon.co.UK: 13.4%, Canada: 2.5%, Australia: 1.7%, Germany: 0.4%, and “Other”: 0.4%.
  • Don’t bother re-opting your entire mailing list and informing them about the GDPR for the European Union.  Just send that message to the actual folks in the EU or who are part of it.
  • Situations like this happen all the time.  In the early 2000s, even Paypal had had trouble understanding what online selling was about.
  • In the past, Paypal’s Risk Department froze $900,000 for six months in Jonny’s sales to investigate, but they have since changed these policies.
  • This GDPR is an opportunity to clear out people that don’t want to be there, allowing you to focus on those that are engaged.
  • The world is moving towards permission-based marketing, putting the power to the consumer.
  • Download PDF Podcast Transcription

3 Key Points:

  1. People from the European Union, which excludes the UK, need to give their permission to be on mailing lists.
  2. You don’t have to have your entire mailing list re-opted and informed about the GDPR for the European Union.
  3. The world is moving towards permission-based marketing, giving the power to the consumer.

Tweetable Quotes:

“If you have them subscribe to any kind of lists, people that come from the EU, then you have to make sure that they know they’re there.” – Jonny Andrews.

“You do not need to send your entire mailing list something about the European Union, and get your entire list re-opted.” – Jonny Andrews.

“Don’t go ask other people that are equally or more so freaked out about the same thing you are for advice.” – Jonny Andrews.

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