In this 41th episode of Author Platform Rocket, host Jonny Andrews interviews author Victoria Danann, who is also the co-host of the Romance Between the Pages Podcast. They discuss how she became an author, and the tactics that she has used to market and promote her books. Download PDF Podcast Transcription
Three years ago Victoria went to an author event in Austin Texas and met who would become her podcast partner.
After her rock band split, Victoria wrote and self-published her first book May 2012.
About 2/3 of Victoria’s time is spent on marketing.
You need to have a catalog of books to sell.
The three places to go to effectively advertise your books: AMS ads (understand how they work), Facebook ads (focus on platform building), Your in-house email list and similar genre authors that are willing to help you promote.
Jonny’s Bug Spray Approach: target your audience based on behavior and not interest with your auto-responder implementation.
Author Platform Rocket has built massive subscriber bases for over 500 authors.
It is normal for marketing experiments to have initial value and taper off after they are executed.
You need to be where the industry is going and not where it was.
Victoria spends about 35% of her time actually writing and about 65% of her time on marketing.
You need to establish a collection of books to sell and spend money on advertising.
Three Ways for Advertising Your Books: AMS ads (understand how they work), Facebook ads (focus on platform building), Your in-house email list and similar genre authors that are willing to help you promote.
“I spend (time) 35% writing, 65% on marketing.“ – Victoria Danann.
“You really aren’t going to get too far without a catalog. So, you need to begin with a good book, and then when finish that good book, start another one as soon as you can.” – Victoria Danann.
“You have to qualify your audiences, and know where you’re going and who you’re going“–Jonny Andrews.