Chatbots for Authors: How To Use Them & What To Look Out For


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In this 30th episode of Author Platform Rocket, Jonny Andrews discusses chatbots as they pertain to authors, earnings, lead capture and income. The importance of gaining access to buyer data is explained, as well as valid and valuable strategies for engaging with customers using chatbots – while still directing readers to your website. The pros and cons of chatbots for authors are illuminated in under 18 minutes. Download PDF Podcast Transcription

  • Chatbots on Facebook are programmable autoresponders.
  • Benefits to chatbots for book promotion: heighten response time.
  • You aren’t getting any customer data from the chatbots.
  • Chatbot messages have a faster open rate then email – for now.
  • Facebook switched from being a social media platform to being a social advertising platform.
  • Always do something to push customers from Facebook towards some way of collecting their data: a free report, video, webinar on your website to register.
  • Don’t bank on chatbots because there can be a future drop-off rate.
  • Chatbots are a marketing platform.
  • You can use a discount sale of your book for about a week if they buy it directly from your website and use a payment platform like PayPal or Stripe where you can receive buyer data.
  • Use Leadpages.net for landing pages, Bookfunnel to deliver books, and Stripe for online payments.
  • Download PDF Podcast Transcription

 

3 Key Points:

  1. Chatbots don’t offer any customer data.
  2. Use a discount sale of your book for about a week if they buy it directly from your website with a payment platform like PayPal or Stripe where you can receive buyer data.
  3. Leadpages.net is for landing pages for your books, Bookfunnel delivers your books, and Stripe processes your online payments.

Tweetable Quotes:

“You can often predict the future by looking at the past.  FB will pull the rug out from under bots at some point.” – Jonny Andrews.

“Start training your biggest fans to buy directly from you rather than waiting to get  you on those other platforms.” – Jonny Andrews.

 

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