Category: Marketing

Vital Tricks To Hiring A Personal Assistant

Hiring an excellent personal assistant is a natural step for authors who want to take their business to the next level. As you grow your team, it is important that you develop into an effective leader yourself by working on your communication, your organization skills, and by defining KPIs (Key Performance Indicators) to get those

The Ultimate Author Bootstrapping Method For Rapid Profitability

Click The Green Arrow To Play Fighting for visibility in channels of influence, such as blogs or podcasts, is an incredibly effective way to connect with your target audience and attain those must-needed leads. HOW you attain this visibility and the CHANNELS you need to be aiming for is what will be discussed in today’s

How To Boost Your Book Sales: Steps To Identifying & Fixing Broken Marketing

For most authors, getting ads to become profitable is a lot like trying to solve a rubix cube with their feet, in a dark room, blindfolded while having a pack of rabid howler monkeys unload machine guns next to their ears. And we totally get it! There’s TONS of math, confusing data reports and it’s

How To Sell Thousands of Books In A Day Using A Free Marketing Tactic

“The Syndicate Method” is an age-old technique that will blow your book sales through the roof. But be warned, it tends to become less effective over time if not used correctly. Tune-in to find out the RIGHT way to create a syndicate, how to effectively reap the rewards for the long term. You’ll also learn

How Authors Make Money With Amazon Ads – An Interview With Our In House Expert

Click the Green Arrow To Play >> Using the in house Amazon ad platform can really pay off.  That is IF you select the right ad style, the appropriate keywords, prepare short, punchy copy and have a suitable ad budget. In today’s episode, we bring in Brenda Trim, APR’s very own in house project manager

Instagram For Authors: Who Should & Who Should Not Become Instafamous

Instagram is an excellent marketing platform for authors to gain a following and promote their content. It gives you access to billions of users—increasing the reach of what you have to offer. However, being haphazard in your approach to this platform can work against you. Employing sound strategies and being highly committed is fundamental for

Am I Selling Out? Bestselling Author Kevin Tumlinson Illustrates The Power Of “Pivot”

Committing to one genre as a writer may work for some, but not for all. In fact, sometimes exploring other genres can give you the opportunity to test your limits and tap into the market in a new way. Today’s guest, author  Kevin Tumlinson, took the the creative leap when he pivoted from writing sci-fi

How To Know When To Quit

Quitting often carries negative connotations baked into us at birth from our teachers, parents, friends and society at large; however, in this episode Jonny challenges the stigma of just letting something go. For authors, it’s easy to become attached to our writing for the sole reason that it’s an extension of us. But what happens

Setting Up Effective, Long Term Author Marketing Strategies

A huge and very common issue with authors is trying to run a coherent marketing plan while also trying to put out new content. The end result often looks like sales slumps & ineffective promotions that seem to go nowhere and just cost money.  In today’s episode we discusses how to set-up a consistent, evergreen