Month: October 2017

How To Build Your Review Team

Today, we talk about page conversion optimizers which increase the likelihood of getting better sales, particularly in regards to book reviews. Craig, from Hiddengems, provides some great insights on this topic as Hiddengems sole purpose is to help you attain those coveted reviews. Craig breaks down three approaches you can employ to attain reviews and

How To Have Your Audience Build Your Backend For You

Today, we discuss the importance of sending across the right message to your target audience. It is of the utmost importance to be specific about whom you are targeting. Online advertising has made micro-targeting possible. You learn the value of testing your ads on platforms such as Facebook Ads in order to determine whether your

Media Buying For Authors: How To Do It And What To Avoid

Today, we discuss a platform development technique called “media buying”, meaning buying traffic to help grow your audience.  This technique allows you to leverage the traffic of powerful influencers in similar spaces to help you grow your own following. While implementing this strategy, it is critical that you test your creative using advertising and analysis

Master Amazon Ads With The Master: Brian Meeks (AMS Marketing Series Part II)

Today, Brian Meeks, THE AMS expert, provides some great tips on what to do and what NOT to do while marketing your books via Amazon ads. He shares about the MOST common mistakes authors make and how to turn them around. As the author of Mastering Amazon Ads: An Author’s Guide, listeners get firsthand advice

Effective Author SEO & Discounts On Discovery Sites With Vinny O’Hare

Today, Vinny from Awesome Gang shares some great SEO tips and tricks to optimize your website. Vinny shares his own experience building discovery sites and outlines everything he’s learned about SEO and building a site along the way. A big proponent of affiliate marketing, Vinny also gives listeners the ins and outs of affiliate links